Financial Services Organisation
Treasury-as-a-Service launch and scale-up
$1 Billion client volume achieved within 12 months of launch.
Context
A financial services organisation building a treasury proposition for corporate and institutional clients in a competitive regional market.
Challenge
A new treasury proposition needed a commercial model, target segments and a credible path to volume.
Our Role
Advisory on proposition definition, commercial model and go-to-market sequencing.
Approach
- 01Segmented the addressable client base and prioritised entry segments
- 02Defined the proposition, pricing logic and partnership requirements
- 03Benchmarked competing propositions across the region
- 04Built a phased go-to-market plan with volume milestones
What We Delivered
- Proposition and commercial model
- Competitive benchmark
- Go-to-market roadmap
- Partner shortlist
Outcome
- $1 Billion in client volume within 12 months of launch
- A defined segment strategy used for subsequent expansion
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